Even though machine learning (ML) applications are not novel, they have gained popularity partly due to the advance in computing processing.This study explores the adoption of ML methods in marketing applications through a bibliographic review of the period 2008–2022. In this period, the adoption of ML in marketing has grown significantly. This gro...
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Broadcast encryption provides a promising technique of data access control for specified users in cloud computing. A data uploader can generate a ciphertext for a set of chosen users such that only the intended users are able to learn the data content. However, with the rapidly increasing of collaboration between users, it is desired to extend the ...
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