Mobile Marketing for Event Management A Study on In-App Advertising
ABSTARCT :
In recent years, the rapid advancement of mobile technology has revolutionized the way businesses engage with their customers. Mobile marketing, as a branch of digital marketing, leverages mobile devices such as smartphones and tablets to deliver promotional messages and services directly to consumers. Among various mobile marketing tools, SMS (Short Message Service) marketing has emerged as a highly effective and widely used strategy due to its direct reach, immediacy, and high open rates. This form of marketing allows businesses to send concise and targeted messages to customers, making it an ideal channel for industries that require quick communication and timely offers, such as the food delivery sector.
The food delivery industry has experienced significant growth over the past decade, fueled by changing consumer lifestyles, urbanization, and the increasing preference for convenience. The advent of smartphone applications has further accelerated this growth, enabling customers to order meals from a variety of restaurants with just a few taps. In this competitive and fast-paced environment, food delivery companies constantly seek innovative marketing strategies to attract, retain, and engage customers. Mobile marketing, especially SMS marketing, has become an indispensable tool in this quest, offering a personalized approach that can influence customer behavior effectively.
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