Affiliate Marketing Strategies for Travel Industry A Study on Expedia Affiliate Program

      

ABSTARCT :

he rapid advancement of technology and the proliferation of internet connectivity have fundamentally transformed the way consumers shop around the world. Among the most significant shifts in the retail landscape is the explosive growth of online shopping, which has gained remarkable momentum, especially in emerging markets. These markets, characterized by their dynamic economic growth, expanding middle class, and increasing digital adoption, present unique opportunities and challenges for e-commerce businesses. The growth of online shopping in emerging markets is driven by several factors, including the widespread availability of smartphones, improved internet infrastructure, and evolving consumer behaviors that favor convenience, variety, and competitive pricing. Unlike developed markets where e-commerce is already mature, emerging markets are witnessing the early and rapid adoption of online shopping platforms, which is reshaping traditional retail models and stimulating new patterns of consumption. Consumers in emerging markets are increasingly embracing digital channels not only to access a wider range of products but also to overcome the limitations posed by physical retail environments such as geographic barriers, limited store options, and inadequate supply chains. Moreover, government initiatives promoting digital literacy and infrastructure development are playing a crucial role in facilitating this transition to online commerce. Payment innovations, including mobile wallets and cash-on-delivery options, have also significantly contributed to overcoming trust issues and financial inclusion barriers, which are often more pronounced in emerging economies.

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