System for an efficient and transparent process of buyer-seller interactions, provision for creating niche product offerings for SHG groups for all areas

ABSTARCT :

This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined.

EXISTING SYSTEM :

? The limitations of current knowledge in some aspects of online consumer decision-making behaviour and the opportunities that exist to enhance this knowledge. ? Some of the current models try to improve the existing models of traditional purchase by introducing factors that influence the online purchase. ? They have improved the existing models of traditional purchase by introducing factors that influence online purchase, but their empirical evidence is notably weak.

DISADVANTAGE :

? The ongoing interactions were highly problematic for one supplier, the interaction with the other supplier was highly successful. ? The problems in the ongoing interaction also negatively affect the social support function. ? The main cause of these problems were found to be related to (a lack of) capabilities. ? The document studies provided more detailed insight into issues like Key Performance Indicators and their interrelationships, and the way in which the services to be delivered had been specified.

PROPOSED SYSTEM :

• A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. • An online consumer purchase decision-making process model which synthesizes elements from consumer research and the decision science literature is proposed in order to address the limitations. • The possibility of having a dynamic process that allows moving between different stages, and skipping some, is considered in the proposed model by including loops.

ADVANTAGE :

? This type of analysis has not been used over a market, it has been widely employed to measure the performance of individual websites. ? It is clear that the first two phases are merely performed by consumers with a low level of knowledge, showing that prior knowledge is negatively related to the performance of concept formation. ? These consumers would be able to perform the online search more efficiently and accomplish the purchase task.