Advertisement video editing project
Abstract : Today marketers seek the ways and information facilities to create loyal customers, because it reduces the marketing and operations costs and increases the benefits. In every organization, whether manufacturing or service, customers are the most important factor of ensuring the survival of organization. If the organization succeeds in attracting customers and creating their loyalty, the field of its growth and long-term survival can be provided. It is possible to achieve this through studying and planning by management, and this will lead at the end to the comprehensive recognition of customer needs. Since focusing on factors of customers’ satisfaction has a significant effect in banking, so, identifying the categories and priorities of these factors is important. All hypotheses of this study are approved by both Student’s ttest and Friedman test. The results of study indicated that the factors of reliability, accountability and credit factors, respectively, have more importance in order of priority. In credit factors: variety of banking services (providing any kind of services which customers need); in accountability factors: speed in providing banking services; in reliability factors: proper behavior of staff is considered of the most priority.
? The HDTV technology exists and some television stations have begun transmitting to users on limited channels now uses digital rather than analog signal transmission, utilizing the MPEG-2 and MPEG-4 file format and compression standard.
? It exists as an additional clip in the Project window.
? When you want to cross fade existing clips in the Timeline window, you have to extend the duration of one or more audio clips.
? With the Adobe Title Designer you can create text and graphics that you can import and superimpose over existing video or run alone as an independent clip.
? Open a new or existing project for which you want to create a new title clip.
? When you diagnose problems related to interlaced fields, view the clips on an interlaced television display, because diagnosing field problems on a progressive-scan monitor is unreliable.
? The second was that the TV studios would have had enormous problems with flicker on their cameras when making programs.
? NTSC (often scurrilously referred to as Never Twice the Same colour) works perfectly in a video or closed circuit environment but can create problems of varying hue when used in a broadcast environment.
? This hue change problem is caused by shifts in the colour sub-carrier phase of the signal.
• Most videos are prepared to serve a purpose, such as telling a story or providing information. Editing is a crucial step in ensuring that the video flows in a way which achieves the goal.
• A rolling trim's purpose is to adjust the meeting point of two neighbouring clips, but keeping the In point of the first clip or the Out point of the second clip fixed.
• If you are producing a video for a website or for a certain purpose, you may already know what format is required.
• With the increasing use of broadband communications and fast personal computers, the future of video distribution will involve the use of the Internet, and a technology known as streaming video, a technology ideal for sales presentations and tutorials.
? An efficient editor with a good aesthetics sense can bring out the best output.
? It is often used to mean analog editing, because in digital editing it is both unnecessary and difficult. It is also known as assembly editing.
? Non-linear editing has to be digital (computers don't do analog) and it is often used just to mean digital video.
? It is called non-linear editing because you are not constrained to start at the beginning and finish at the end, as you generally do with linear editing.
? In this way, the editing work done on the less expensive workstation is used to create the final cut on the more expensive, higher-quality workstation.
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