Abstract : The digital age or the 4.0 industry makes its presence felt in all areas of the economy, making serious contributions to its development. The automotive industry is in a phase of change, acting on all its sub-industries such as the automotive tyre industry. We are witnessing a process in which large companies no longer sell a simple car or basic tyres, but resort to new technologies and digitalization to sell complex services tailored to the needs of consumers. Terms such as connectivity, mobility, autonomy became the main pillars in the development of such solutions integrated in the current market. Based on a SWOT analysis and a focus group organized with specialists from the field, this article aims to highlight the tyre industry market, which are the latest trends in the technologies used for development of the tyre industry, which are the factors that contribute to its growth and which are the threats, the opportunities for the big competitors in the market: Bridgestone, Goodyear, Michelin and Pirelli.
? The current focus is on the future, imposing new concepts and digital transformations of the processes existing in companies.
? Materials developed by the company, created after years of research, in order to make the finished productand not use pre-existing products.
? The major uses and consumers of tires, and the substitution possibilities that exist for tires.
? While most of the expansion is at existing facilities, some new U.S. facilities are under construction.
? It is assumed that current production efficiencies of the new capacity will meet or exceed current those of existing production.
? This tyre is notable for technology that helps drivers if they encounter problems with piercing or cutting rubber.
? Moreover, if the noise is produced by tyres, which was a problem for the driver, now, with the noise cancelling technology, this does not happen anymore.
? This type of tyre has registered significant reductions in fuel, but it has also contributed actively to reducing shocks and the impact to shocks and also unevenness.
? The prices of the raw material used for the manufacture of the tyre increased due to the fluctuations of the oil prices; ultimately, this had a direct impact on the prices of the finished tyres.
• The proposed technology consists of replacing the air chamber with a structure made of special materials (composites).
• Moreover, the proposed technological solutions bring to the fore plans and applications that show you real-time fuel consumption, depending on the driving mode of the drivers, showing the degree of tyre wear and what is the best sequence of time for changing the tyres.
• The purpose of this profile, the Agency examined vertical integration of the corporate parents.
• Vertical integration is the concentration of multiple stages of production within a single firm.
? The main advantage of this company is based on the strategy of execution, being recognized as the most efficient one at the global level.
? The competitors can take advantage of this weakness and overcome the margins of profit.
? All of these are made in order to assure the predictive steps needed for improvement, by increasing performance and reducing operating costs.
? Strong performance achieved in the tyre segment by a strategy based on efficient execution.
? The tyre noise is diminished, giving the driver the same performance as the classic tyres.
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