ABSTARCT :
The online tourism industry is growing at a fast pace in India. The traditional forms of tourism are being replaced by new form e-tourism. The internet has offered with easy and costeffective solution to people who go for online travel bookings. E-service tourism companies need to understand the customer requirement and meet their expectations by evaluating and improving their website quality. The paper explores the factors of E-service quality in Indian context. The study found that mere online presence was not important but providing excellent e-services on websites was essential to retain customers.The Indian tourism industry, which is at the stage of an upward growth, can be greatly influenced by etourism. Tourism is stated to be the third largest net foreign exchange earner for our country and also one of the sectors which employees number of man power The explosion of online booking systems has completely changed the direct channel and contractual relationship between hotels, guides and customers. From now on users have the choice of several distribution channels to book a hotel room and guides. The objective is to study those different online booking systems and identify the best alternative from a customer’s point of view. Once benefits and dis-benefits of online booking systems will be compared and analysed, the study will conclude on the importance for customers to use a direct channel and make their bookings.
EXISTING SYSTEM :
? Tourism is presently the largest economic grosser for countries after manufacturing and exports. With strong economies, technological advancements tourism growth is here to stay.
? However, they do not provide different options and the customers will have to navigate from a hotel website to another one.
? This process can be time consuming but customers make sure they have access to right information and do not take any type of risks.
? Concerning calls and going to hotel desks, they are safe options as well but, similar to the alternative below, it can be very time-consuming for the customers.
DISADVANTAGE :
? The flexibility of tourism sector depending on market needs is advantage as well as a disadvantage.
? Most countries understanding the benefits of tourism and little side effects are being driven to promote and enhance tourism opportunities respectively.
? These are control software for travel services (hotels and airlines). They provide information to travellers such as prices, availabilities and so on. Hotels use them to get an overview of their customers, manage their stocks and supply chain.
? High fees to be a member of a GDS. Only powerful hotel structure can afford it.
PROPOSED SYSTEM :
• Hotels have fewer opportunities to review customer’s feedbacks, adjust their services and so propose the best offers to the customers.
• World Tourism Organization defines tourists as people who travel to stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.
• People travel to different cities as well as states for the purposes of all kinds of tourism such as wellness, leisure, sports, education, medical, business, heritage, cultural, eco, pilgrimage, adventure and wildlife.
ADVANTAGE :
? The travel and tourism sector holds tacticalsignificance in the Indian economy on making provision of several socio economic benefits.
? Provision of employment, income and foreign exchange, development or expansion of other industries such as agriculture, construction, handicrafts etc. are some of the central economic advantages provided by the tourism sector.
? Guarantee to get the lowest price to the customer and complete information about the hotel.
? Customers do not pay extra fees and take full advantage of leverage in case of cancellation or delays.
? Customers have access to different hotel deals and can choose the best option according to his expectations.
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