Supply chain Product development and commercialization.
ABSTARCT :
In today’s rapidly evolving and highly competitive global marketplace, organizations are under constant pressure to innovate, reduce time-to-market, and deliver high-quality products that meet ever-changing consumer needs. The integration of product development and commercialization within the supply chain has emerged as a strategic approach to achieving these objectives. Product development and commercialization represent the early stages of the supply chain where ideas are transformed into viable products and then brought successfully to market. These stages are crucial for aligning product innovation with operational capabilities, ensuring that new products are not only technically feasible but also commercially viable and logistically deliverable.
Traditionally, product development and supply chain functions operated in silos, often leading to inefficiencies, misalignments, delays, and increased costs. However, with the growing complexity of products and the global dispersion of supply networks, it has become increasingly important for companies to adopt a collaborative and integrated approach. By aligning supply chain strategy with product innovation processes, firms can enhance agility, responsiveness, and cost-effectiveness throughout the product life cycle.
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