Supply chain Physical distribution
ABSTARCT :
Physical distribution is a crucial component of the supply chain that encompasses all the activities involved in moving finished goods from manufacturers to end consumers. It plays a vital role in ensuring that products are delivered in the right quantities, to the right locations, at the right time, and in optimal condition. As global trade expands and customer expectations increase, physical distribution has become a key differentiator for businesses aiming to remain competitive. This function includes warehousing, inventory management, transportation, order processing, materials handling, and packaging. The efficiency of physical distribution directly impacts customer satisfaction, cost control, and the overall responsiveness of the supply chain.
In the modern business environment, physical distribution is no longer a back-end function but a strategic asset. Companies invest heavily in distribution infrastructure, technology, and logistics networks to meet dynamic market demands. The integration of information technology in distribution processes has enabled real-time tracking, improved decision-making, and enhanced coordination among supply chain partners. Moreover, physical distribution systems must now cope with challenges such as rising fuel prices, complex regulatory requirements, environmental concerns, and supply disruptions.
|