Video Marketing for Healthcare A Study on YouTube Advertising
ABSTARCT :
In today's digital age, the healthcare industry is increasingly adopting modern marketing tools to connect with patients, raise awareness, and promote health services. One of the most influential and rapidly growing mediums is video marketing, particularly through platforms like YouTube, which has emerged as a central hub for information consumption across demographics. With billions of daily users, YouTube provides healthcare organizations an unmatched opportunity to deliver visually engaging and informative content directly to their target audiences. This shift is not merely a trend but a reflection of changing consumer behaviors where patients seek credible, accessible, and visual health-related content online. Video marketing allows healthcare providers to humanize their brand, explain complex medical procedures, and share patient testimonials that build trust and authenticity.
As the competition among hospitals, clinics, and telehealth platforms grows, institutions are moving beyond traditional marketing methods like brochures and static websites to more dynamic and interactive platforms such as YouTube. Through storytelling, live interactions, animations, and expert interviews, video marketing enables healthcare providers to simplify complex messages and connect emotionally with viewers. The pandemic further accelerated this transition as people increasingly turned to digital sources for health updates, virtual consultations, and wellness content, making YouTube a vital platform in the healthcare communication landscape.
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