Video Marketing for Automotive Industry A Study on Instagram Advertising

Abstract

In recent years, the automotive industry has been reshaped by digital transformation, as consumers increasingly rely on online research and video content to inform their vehicle purchase decisions. Instagram, a visually driven platform, has emerged as a vital space for video marketing, enabling manufacturers and dealerships to showcase products, generate excitement, and facilitate direct engagement through formats like Reels, Stories, and feed videos. A recent industry whitepaper revealed that 72% of automotive buyers find creator-generated Reels helpful in evaluating vehicles, with 41% actively typing or watching auto-related Reels to aid decision-making socialsamosa.com+1netinfluencer.com+1. Video engagement outperforms static content across the platform: Instagram users spend roughly 60% of their time watching video, while marketers consistently report that Instagram offers the highest ROI (76% of them claim) due to elevated engagement and conversion efficacy motionplaystudio.com+2cropink.com+2herenow.film+2. Within the automotive sector, video posts—especially Reels—have emerged as top tools for storytelling, product showcases, behind-the-scenes tours, and test drive highlights fiercemedia.ca.