Video Marketing for Automotive Industry A Study on Instagram Advertising
ABSTARCT :
In recent years, the automotive industry has been reshaped by digital transformation, as consumers increasingly rely on online research and video content to inform their vehicle purchase decisions. Instagram, a visually driven platform, has emerged as a vital space for video marketing, enabling manufacturers and dealerships to showcase products, generate excitement, and facilitate direct engagement through formats like Reels, Stories, and feed videos. A recent industry whitepaper revealed that 72% of automotive buyers find creator-generated Reels helpful in evaluating vehicles, with 41% actively typing or watching auto-related Reels to aid decision-making socialsamosa.com+1netinfluencer.com+1.
Video engagement outperforms static content across the platform: Instagram users spend roughly 60% of their time watching video, while marketers consistently report that Instagram offers the highest ROI (76% of them claim) due to elevated engagement and conversion efficacy motionplaystudio.com+2cropink.com+2herenow.film+2. Within the automotive sector, video posts—especially Reels—have emerged as top tools for storytelling, product showcases, behind-the-scenes tours, and test drive highlights fiercemedia.ca.
|