A STUDY ON RETAILER SATISFACTION TOWARDS PAPERS & BOARDS (P) LIMITED
ABSTARCT :
Retailers form a critical link in the supply chain between manufacturers and the final consumers. Their satisfaction plays a vital role in the overall success and sustainability of any business, especially in industries dealing with products like paper and board materials, which serve a wide range of customers across various sectors. Papers & Boards (P) Limited is a prominent company in this industry, providing a variety of paper and board products catering to educational, commercial, packaging, and printing needs. In today’s highly competitive market environment, understanding retailer satisfaction is essential for Papers & Boards (P) Limited to maintain its competitive edge, enhance its distribution efficiency, and foster long-term partnerships with its retail network. Retailers not only sell products but also influence customer perceptions and loyalty. Their satisfaction affects their willingness to stock, promote, and recommend the company’s products to end consumers.
The study of retailer satisfaction towards Papers & Boards (P) Limited aims to analyze various factors influencing the retailers’ contentment with the company’s product quality, pricing policies, delivery schedules, credit terms, and promotional support. The paper and board industry is characterized by evolving customer requirements and increasing demand for innovative and sustainable products. Retailers, being close to the market, are often the first to observe changing consumer preferences and market trends. Hence, their feedback provides valuable insights that can help the company refine its product offerings and service mechanisms.
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