A STUDY ON DEALER PREFERENCE TOWARDS INDUSTRIES PRIVATE LIMITED
ABSTARCT :
In today’s highly competitive and dynamic industrial market, distribution channels play a pivotal role in connecting manufacturers with end consumers. Among these channels, dealers act as vital intermediaries who not only influence the market reach of a company but also shape customer perception and brand loyalty. For manufacturing companies like Industries Private Limited, understanding dealer preference has become crucial in maintaining market presence, optimizing supply chains, and ensuring customer satisfaction. Dealers are not just resellers—they are strategic partners whose choices, satisfaction, and loyalty can directly impact a company's growth and profitability.
Dealers often operate in a market flooded with multiple brands and products offering similar features, quality, and pricing. Therefore, their preference is shaped not only by the product offering but also by factors such as profit margins, credit facilities, marketing support, after-sales service, product availability, company reputation, and relationship management. Industries Private Limited, as a player in this competitive space, must identify and understand what drives dealer preference in order to strengthen its distribution network and foster long-term partnerships.
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