A STUDY ON CONSUMERS PREFERENCE AND SATISFACTION TOWARDS TOOTHPASTE
ABSTARCT :
Toothpaste is an essential personal care product used by people of all ages and social backgrounds across the world. In today’s health-conscious society, dental hygiene has emerged as a significant aspect of personal wellness, and toothpaste plays a pivotal role in maintaining oral health. With increasing awareness among consumers about dental care, the demand for various types of toothpaste has surged. This growing awareness, coupled with advancements in dental science, has led to the development of a wide range of toothpaste products, each claiming unique benefits such as cavity protection, teeth whitening, gum care, sensitivity relief, and fresh breath. The consumer market for toothpaste has evolved dramatically, influenced by factors like branding, product attributes, price, flavor, ingredients, packaging, and promotional strategies.
Consumers now face an overwhelming number of choices in the toothpaste aisle, making brand preference a key area of interest for companies in the oral care industry. As consumer behavior continues to change, it becomes imperative to understand what drives individuals to select a particular brand over others and how satisfied they are with their choices. Toothpaste, though a low-involvement product in many cases, still witnesses brand loyalty, habitual buying behavior, and even emotional attachment depending on consumer experiences. As a result, toothpaste brands are constantly innovating and repositioning themselves to attract and retain customers.
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