A STUDY ON BUYER PERCEPTION WITH REFERENCE TO SOLAR WATER HEATER
ABSTARCT :
In recent years, the demand for renewable energy solutions has witnessed substantial growth due to increasing awareness of environmental sustainability, rising energy costs, and government incentives. Among the various renewable energy technologies available, solar water heaters have emerged as a highly efficient and eco-friendly alternative to conventional water heating methods. They utilize solar energy, a clean and abundant resource, to heat water for residential, commercial, and industrial use. This not only reduces dependency on electricity and fossil fuels but also contributes to the reduction of carbon emissions. In this context, the perception of buyers towards solar water heaters plays a crucial role in determining their market acceptance and long-term adoption.
Buyer perception refers to the individual attitudes, beliefs, experiences, and knowledge that influence purchasing decisions. When it comes to solar water heaters, factors such as initial investment, long-term cost savings, brand reputation, government subsidies, installation complexity, service availability, and product performance significantly affect consumer perceptions. Some consumers may view solar water heaters as an expensive or complex investment, while others may see them as a modern, energy-saving solution that aligns with sustainable living practices.
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