A STUDY ON BRAND AWARENESS TOWARDS SPINNING PRODUCT LIMITED
ABSTARCT :
In today’s highly competitive market, brand awareness has emerged as a key determinant of a company’s success, particularly in industries with numerous players and similar offerings. Spinning Product Limited, a company engaged in the manufacturing and distribution of high-quality spinning products, operates in such an environment. As businesses strive to differentiate themselves, the power of brand awareness can significantly influence consumer behavior, loyalty, and purchasing decisions. This study aims to investigate the level of brand awareness among customers towards Spinning Product Limited and understand the factors contributing to its brand visibility and recognition in the market.
Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It plays a crucial role in the consumer decision-making process, often serving as the first step toward brand loyalty and customer retention. For a company like Spinning Product Limited, which functions in a niche segment catering to industries such as textiles and garments, brand awareness can impact not just customer acquisition, but also long-term business sustainability. With increasing competition, rapidly changing consumer preferences, and globalization, building and maintaining brand awareness has become more challenging and essential than ever before.
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