A Study on measuring the success of internet marketing strategy employed by traditional business with reference
ABSTARCT :
In today’s rapidly evolving digital age, traditional businesses face an unprecedented challenge and opportunity in adapting their marketing strategies to the internet environment. The growth of internet usage and the proliferation of digital platforms have transformed how consumers search for information, engage with brands, and make purchasing decisions. Unlike traditional marketing channels such as print, television, or radio, internet marketing offers real-time interaction, measurable outcomes, and the ability to reach a vast, global audience at a relatively low cost. Traditional businesses, which have long relied on offline marketing methods, are increasingly recognizing the need to integrate internet marketing strategies into their overall marketing mix to remain competitive and relevant.
Internet marketing encompasses a wide range of tools and techniques, including social media marketing, search engine optimization (SEO), email marketing, content marketing, and online advertising, all aimed at enhancing brand visibility, engaging customers, and driving sales. However, the mere adoption of internet marketing strategies does not guarantee success; measuring the effectiveness of these efforts is crucial to understand their impact and optimize future campaigns.
This study focuses on assessing how traditional businesses measure the success of their internet marketing strategies and the factors influencing their effectiveness. Unlike native digital businesses that are born online, traditional businesses often grapple with integrating digital strategies into existing structures and cultures. They face unique challenges such as limited digital expertise, budget constraints, and resistance to change. Consequently, evaluating the success of internet marketing initiatives becomes vital in identifying what works and what needs improvement.
|