A STUDY ON MARKETING STRATEGY TOWARDS TYRES WITH REFERENCE
ABSTARCT :
The tyre industry is a critical component of the automotive sector, playing a vital role in ensuring vehicle safety, performance, and efficiency. With the rapid growth of the automotive market, the demand for high-quality tyres has significantly increased, leading to intense competition among tyre manufacturers. Marketing strategies in this sector have become increasingly important, as companies strive to differentiate their products and establish strong brand identities to attract and retain customers. The study of marketing strategies towards tyres involves examining the various tactics and approaches used by companies to promote their products, reach target consumers, and ultimately increase sales and market share. These strategies include product positioning, pricing, distribution channels, promotional activities, and customer relationship management.
Understanding consumer behavior and preferences is essential in designing effective marketing strategies in the tyre industry. Factors such as durability, safety features, price, brand reputation, and after-sales service heavily influence the buying decisions of consumers. Additionally, the rise of technological innovations has introduced new dimensions to tyre marketing, including the promotion of eco-friendly and fuel-efficient tyres, which appeal to environmentally conscious buyers. The tyre market is also impacted by changing regulations, safety standards, and government policies that encourage the use of sustainable materials and products. Consequently, tyre companies need to constantly adapt their marketing strategies to comply with these regulations while meeting consumer expectations.
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