A Study on Customer purchase behaviour towards online sales with reference to tiles
ABSTARCT :
In recent years, the digital revolution has profoundly transformed the way businesses operate and how consumers engage with products and services. The emergence of e-commerce platforms has not only altered traditional retail models but has also significantly influenced consumer purchasing behavior across various industries, including construction and home improvement. Among these, the tile industry, traditionally dependent on physical showrooms and in-person consultations, has gradually begun to adopt online sales channels. This shift has been driven by changing consumer expectations, the growth of digital infrastructure, and the convenience of virtual shopping experiences. The present study focuses on understanding customer purchase behavior towards online sales of tiles, with specific reference to how preferences, decisions, and perceptions are shaped in this new digital retail environment.
Tiles, being a critical element in construction and interior design, were once considered products that required physical inspection due to their tactile and visual nature. Consumers preferred to visit showrooms to assess the quality, texture, color, and suitability of tiles in real-world lighting conditions. However, with the increasing adoption of e-commerce, even tactile products like tiles are now being explored and purchased online. Enhanced website interfaces, high-definition images, 3D visualizations, virtual room previews, and customer reviews are aiding this transition, giving consumers greater confidence to make informed choices without visiting a store. Online platforms now provide a wide range of tile options, categorized by design, material, size, price, and brand, allowing consumers to browse extensively and compare features from the comfort of their homes.
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