A STUDY ON CONSUMER SATISFACTION TOWARDS L’OREAL COSMETIC PRODUCT
ABSTARCT :
In today’s highly competitive and brand-driven cosmetic industry, consumer satisfaction plays a pivotal role in shaping the success and longevity of a brand. As beauty and personal care products become an essential part of modern life, consumers are increasingly seeking not just functional effectiveness, but also a rewarding and personalized experience from cosmetic brands. Among the major players in this global industry, L’Oréal stands out as one of the most renowned and trusted names. Founded in 1909 in France, L’Oréal has evolved into a global leader in beauty and personal care, offering a wide range of products in skincare, haircare, makeup, and fragrances. Its strong market presence, innovative product offerings, and strategic marketing have contributed to its continued growth and customer loyalty across diverse markets, including India.
Consumer satisfaction refers to the degree to which a product or service meets or exceeds customer expectations. It is a critical factor that influences repeat purchases, brand loyalty, word-of-mouth promotion, and long-term business success. In the context of cosmetics, satisfaction is influenced by multiple factors such as product quality, price, availability, packaging, brand image, effectiveness, and the emotional connection consumers develop with the brand. Especially in a brand like L’Oréal, which caters to a wide range of customer segments and prides itself on innovation and diversity, measuring consumer satisfaction is essential to understand how well the company is meeting the evolving needs of its customers.
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