A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS TILES MART WITH REFERENCE
ABSTARCT :
Consumer buying behaviour refers to the decision-making processes and actions of individuals or groups when selecting, purchasing, using, or disposing of products and services to satisfy their needs and desires. It is influenced by a multitude of factors, including personal preferences, cultural background, social influences, economic status, and psychological motivations. In recent years, the home improvement and construction industry has witnessed a notable surge in demand, driven by rising urbanization, growing disposable incomes, and an increased emphasis on interior aesthetics. Within this sector, the tiles market has emerged as a significant segment, catering to both residential and commercial requirements. Tiles Mart, as a retail entity specializing in a wide array of tiles, has positioned itself as a prominent player, offering a diverse selection of products ranging from ceramic and porcelain tiles to vitrified and designer tiles.
Understanding consumer buying behaviour towards Tiles Mart is crucial in the current competitive landscape, where customer preferences are rapidly evolving. This study aims to analyze the factors that influence consumer decisions in choosing Tiles Mart over other competitors. These factors may include product quality, pricing strategies, brand reputation, customer service, product variety, promotional efforts, and store ambiance. Furthermore, the study delves into how external influences such as peer recommendations, advertisements, online reviews, and in-store experiences shape consumer perceptions and ultimately impact their purchasing decisions.
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