A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS GLOBAL FOODS PVT LTD
ABSTARCT :
Consumer buying behaviour refers to the decision-making processes and actions of individuals when they purchase goods and services for personal use. In today’s dynamic and competitive food industry, understanding consumer preferences, motivations, and purchasing patterns is essential for business success. Global Foods Pvt Ltd, a well-established player in the food processing and distribution sector, offers a wide range of food products catering to diverse consumer segments. With changing lifestyles, increasing health awareness, and exposure to global food trends, consumer behaviour has evolved significantly.
This study aims to explore the key factors influencing consumer choices specifically in the context of Global Foods Pvt Ltd. It investigates how product quality, brand image, pricing strategies, advertising, packaging, and availability affect consumer decisions. The study also examines the role of demographics such as age, income, education, and occupation in shaping buying preferences. Moreover, the impact of digital marketing, social media influence, and e-commerce platforms is considered in understanding modern buying behaviour. Consumer feedback, loyalty, and satisfaction are critical indicators of business performance, and this study seeks to identify how Global Foods can enhance these aspects.
The research draws on both primary and secondary data to provide a comprehensive view of consumer expectations. It involves surveys, interviews, and observations to gain direct insights from customers. By analyzing buying patterns, preferences, and post-purchase behaviour, the study aims to offer actionable recommendations to Global Foods Pvt Ltd. The food industry is characterized by intense competition and rapidly shifting consumer demands, making this study highly relevant. Understanding what motivates a consumer to choose one brand over another can help Global Foods refine its strategies. The findings of this study will aid in product development, marketing efforts, and customer relationship management.
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