A STUDY ON CONSUMER BRAND PREFERENCE TOWARDS SOLAR INDUSTRY WITH SPECIAL REFERENCE
ABSTARCT :
In recent years, the global emphasis on sustainable and renewable energy sources has significantly intensified, driven by the escalating threats posed by climate change, rising fossil fuel costs, and increasing environmental degradation. Among various renewable energy options, solar energy has emerged as a highly promising and widely adopted alternative due to its abundance, accessibility, and minimal environmental impact. Governments, environmental organizations, and consumers alike are recognizing the importance of transitioning towards clean energy sources, leading to a rapid expansion of the solar industry. In this context, understanding consumer behavior and brand preference within the solar energy sector has become a matter of great relevance and practical significance.
The solar industry encompasses a wide range of products and services, including solar panels, solar water heaters, rooftop solar installations, and off-grid solar systems, offered by numerous competing brands. As the market grows more saturated and competitive, consumer preference for specific solar brands has become a critical determinant of business success. The preference for one brand over another can be influenced by various factors such as brand reputation, product quality, pricing, after-sales service, technological innovation, and environmental consciousness. Thus, understanding these drivers is essential for manufacturers, marketers, and policymakers aiming to promote solar adoption and improve market penetration.
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