A STUDY ON CONSUMER BRAND AWARENESS TOWARDS MILLS WITH REFERENCE
ABSTARCT :
In today’s highly competitive market environment, brand awareness has become a crucial factor for businesses aiming to establish a strong presence and gain a competitive edge. Brand awareness refers to the extent to which consumers recognize and recall a brand under different conditions. It plays a vital role in influencing consumer buying decisions, shaping perceptions, and fostering loyalty. With numerous brands vying for attention, consumers’ ability to differentiate between products often hinges on their awareness of the brand’s existence and reputation.
The agricultural sector, particularly the market for pulses such as dhall (lentils), has witnessed significant growth and diversification over the years. Dhall Mills, a prominent player in this industry, offers a range of pulse products catering to the dietary needs of diverse consumer segments. As pulses are a staple in many diets, especially in regions like India, brand awareness within this category directly impacts purchase behaviour and brand preference.
Consumers today are more informed and selective, often influenced by factors such as quality, price, packaging, and brand image. Therefore, understanding consumer brand awareness towards Dhall Mills is essential for the company to tailor its marketing strategies, enhance brand recall, and ultimately increase market share. A well-recognized brand not only attracts new customers but also retains existing ones by building trust and ensuring repeat purchases.
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