System for an efficient and transparent process of buyer-seller interactions, provision for creating niche product offerings for SHG groups for all areas

Abstract : This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined.
 ? The limitations of current knowledge in some aspects of online consumer decision-making behaviour and the opportunities that exist to enhance this knowledge. ? Some of the current models try to improve the existing models of traditional purchase by introducing factors that influence the online purchase. ? They have improved the existing models of traditional purchase by introducing factors that influence online purchase, but their empirical evidence is notably weak.
 ? The ongoing interactions were highly problematic for one supplier, the interaction with the other supplier was highly successful. ? The problems in the ongoing interaction also negatively affect the social support function. ? The main cause of these problems were found to be related to (a lack of) capabilities. ? The document studies provided more detailed insight into issues like Key Performance Indicators and their interrelationships, and the way in which the services to be delivered had been specified.
 • A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. • An online consumer purchase decision-making process model which synthesizes elements from consumer research and the decision science literature is proposed in order to address the limitations. • The possibility of having a dynamic process that allows moving between different stages, and skipping some, is considered in the proposed model by including loops.
 ? This type of analysis has not been used over a market, it has been widely employed to measure the performance of individual websites. ? It is clear that the first two phases are merely performed by consumers with a low level of knowledge, showing that prior knowledge is negatively related to the performance of concept formation. ? These consumers would be able to perform the online search more efficiently and accomplish the purchase task.

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