Develop an application to aid end users to get Geographic Indicators for their product

Abstract : They exist as an integral form of rural development that offers a valuable framework for GIs. These are unique expression of local agro-ecological and cultural characteristics that have come to be evaluated and protected in many countries throughout the world. A GI is a unique and important form of collective intellectual and cultural property, with various rights. For limiting the use of geographical asset user registration established under the control of the registrar. This registration provides right to use of a name, which considerably defines a specific geographical (or sometimes cultural) area, is given by the state of regional producers and processors of particular products for their use only in relation to those products. While conceptualizing the GI law, it has normative power in market the product successfully. It is motivating to see that what all are the marketing weapons secures by GI registration. The present paper is discussing about the geographical indications in the context of marketing and suggests some opportunities in GI marketing.
 ? In fact, as products using GIs pre-exist their registration and protection, the process of registration raises substantive issues concerning the reorganization and governance of the supply chains. ? The existence of a multi-structural mode of production, combined with the livelihood imperatives of large numbers of people, has presented this industry as a classic case of the dilemmas involved in technological change, particularly after the advent of the power looms. ? There exist a number of post registration challenges and hurdles that the stakeholders need to overcome in order to be able to exploit the potential benefits embedded in this IPR.
 ? A geographical indication can have a significant impact on a region’s economic performance and cultural heritage because it protects the identity of indigenous products. ? This problem arises in case of public goods and leads to a ‘‘market-failure’’ where either there is no production or under-production of the public good in question and sub-optimal allocation of resources. ? While the demand for handloom products has generally been showing a declining trend over the recent past, the weavers are confronted with multi-pronged problems.
 • The GI for products that is yet to establish a reputation and consumer credibility will dilute the whole purpose of having market dominance and may discredit it. • However, there exist significant divergences among countries with regard to the modes and the purpose of protection of IGOs at the national level. • By adopting this provision, GIs are positioned at the same level as any other trade mark for the purposes of asserting rights in an application procedure.
 ? Geographical indications are increasingly viewed as helpful tools for achieving product differentiation, and can increase economic efficiency because such measures provide producers with incentives to deliver appropriate supply to the market. ? A geographical indication is a sign used on goods that have a specific geographical origin and qualities or a reputation possess that are due to that place of origin. ? ISO and BIS are the commonly used quality assurance marks on the product, despite the fact that assurance marking of this qualification purposefully to attain product differentiation.

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